Product Launch Overview

There can be a lot of little details in a launch. But do not loose track of the big picture. What follows is the overall flow of the launch.

Your product launch management company (or manager) needs to have a crystal clear grasp of all these elements. Be sure to ask them about each of these phases and what they plan to execute on them. Also be sure to get what you’re product launch management company plans to deliver in crystal clear terms on paper. When it comes to intellectual property and deliverable there’s always a bit of a grey area. Using this outline, you can put in place the metrics and conditions you’ll need to launching a successful product whilst hiring a product launch manager. This is my personal criteria, feel free to edit it as you see fit.

Product Launch Flow

This is the general structure to a product launch

1. List building (or finding a JV partner)
2. Build a relationship with that list
3. Learn what your list wants, have a conversation with them
4. Create the solution your list desires & position yourself as an expert
5. Identify potential objections and answer throughout the pre-launch
6. Gather testimonials
7. Turn your launch into an event by using sequences
8. Set up the next launch

Product Launch Elements

These are the elements that make up a product launch:

1. Keep it simple
2. Being flexible to what the list gives you and playing off that
3. The launch is re-useable and re-producible
4. Strategies
5. Tactics

Anthony Uccello
Product Launch Manager

If you would like help launching your product and require a product launch manager, you can visit our product launch application page, read about our track record, and submit your product launch application for consideration.

Tags: Product Launch Management, product launch manager