December 15th, 2009 → 7:54 am @ Anthony
Sweat is dripping down your face, it’s 11:59am, and it’s 1 minute before your product sales page goes live. You’ve spent weeks pouring your heart out giving amazing pre-launch content — now it’s time to cash in. The clock ticks 12:00pm, you blast out the email letting everyone know it’s live and then…nothing…no sales are [...]
Blog & Product Launch Market Research & Product Launch Strategy
October 28th, 2009 → 1:15 am @ Anthony
Product Launch Overview
There can be a lot of little details in a launch. But do not loose track of the big picture. What follows is the overall flow of the launch.
Your product launch management company (or manager) needs to have a crystal clear grasp of all these elements. Be sure to ask them about each [...]