December 15th, 2009 → 7:54 am @ Anthony
Sweat is dripping down your face, it’s 11:59am, and it’s 1 minute before your product sales page goes live. You’ve spent weeks pouring your heart out giving amazing pre-launch content — now it’s time to cash in. The clock ticks 12:00pm, you blast out the email letting everyone know it’s live and then…nothing…no sales are [...]
Blog & Product Launch Market Research & Product Launch Strategy
October 28th, 2009 → 1:15 am @ Anthony
Product Launch Overview
There can be a lot of little details in a launch. But do not loose track of the big picture. What follows is the overall flow of the launch.
Your product launch management company (or manager) needs to have a crystal clear grasp of all these elements. Be sure to ask them about each [...]
October 22nd, 2009 → 2:44 am @ Anthony
Looking to hire a product launch manager? Watch this helpful video where I break down what a good launch manager must have and what questions you need to ask him to figure out if he’s the real deal or just blowing smoke.
There are always people out there who want your money more than they want [...]